SMC Event: How to Win More Sales Through All Seasons

Description

The economy is changing, and that means many salespeople are seeing traffic slow and cancellations rise. How do you combat changing circumstances? By learning the strategies we’ll teach you in How to Win More Sales Through All Seasons, you won’t just know how to survive the winter economy. You’ll know how to win.

Sales often rise and fall with the seasons. Conversion rates might look great in the spring and summer, but what happens when the autumn dip arrives? And how do you survive the frozen chill of winter? Sales warriors don’t just survive the winter; they thrive and win in it. In this session, you’ll learn a battle-tested process that gives you position of strength and rapport with every buyer, no matter the season, in the first 10 minutes of your interaction. By knowing how to start every sale, you’ll give yourself an edge on your competition and lead your prospects on the path to improved lives. All you need to do is focus on the process and let the score take care of itself. And the best part? The circumstances won’t dictate your success any longer. It’s just as successful in spring markets as it is in the winter
 
In this presentation, attendees will learn about the DECIDE acronym and how to apply it to their daily habits to generate more sales no matter the circumstances. Here’s what they’ll learn.
 
-          Dare to let go of the rules: The more rules you have about selling (the economy is down, so it’s natural to have fewer sales, for instance), the more your results will suffer. Learn how to let go of your rules so you can break your personal leashes and lead more customers to life improvement.
-          Engage the right message: Do you know the messages your customers need to hear? Learn how to connect your message to exactly what your customer needs.
-          Create desire: Emotional urgency is the biggest key to driving more sales in down markets. Create desire for your brand so you can exceed your sales goals.
-          Instill confidence: The biggest thing your prospects need from you right now is certainty. When you learn to project confidence, you’ll change every customer’s perspective.
-          Declare it’s all about the rider: You’re the one riding the horse, no one else. That’s an empowering message that helps you understand you have full control of your sales destiny.
-          Experience abundance: This doesn’t have to be a lean time for your sales. No matter the circumstances, learn how to experience abundance by connecting more customers than ever to your brand.
-          Deliver on your customer’s mission: Your customer’s ultimate mission is to improve their lives. Know exactly how to deliver on that mission with every single customer.
 
Learning Outcomes
 
Attendees will learn:
-          How to sell to customers who are nervous about the current market conditions
-          What to say to every prospect, no matter who they are, in the first two minutes to gain immediate position of strength
-          The steps to understand the specific leashes they have about selling, and how to eliminate them
-          The techniques to give their buyers confidence in their brand and their homes so they can close more sales the minute they leave